Like a marriage, you need commitment and you need someone who has your best interest in mind. We love you and we are committed. As we make this process a metaphor to marriage, you will find we never do anything boring. Why would you marry a boring explainer video company? Explainer videos are not supposed to be boring! Alright, enough said. Let’s get on with the process shall we?
(kind of like a marriage)
PHASE ONE – THE PROPOSAL
Whoo hoo!! At this stage we look good and you’re interested. We are asking you out for a date. We find out what you have in mind for an explainer video and we get you a free proposal consisting of the process, deliverables, cost and terms. We will never play “hard to get” so you can call us any time to start the relationship.
We Fall In Love
Now the proposal is accepted and it’s all butterflies. We get a commitment from you in the form of down payment and it is time to get to know each other better. We are now committed to telling your story with excellence.
PHASE TWO – PLANNING
It is not what you think…well maybe, kind of. At this stage we conceive the ideas for your story. Your explainer video is your baby and it needs to be beautiful. So let’s get creative! This starts by us learning more about you and the first step is for you to fill out a simple Explainer Questionnaire (EQ). The EQ pulls out critical call-to-action information to ensure the explainer video drives the viewer to the proper action prompted by the story. It is not uncommon to have 1 or 2 phone discussions (or in-person/Skype meetings) after the EQ review to verify that we are on the same page.
Marriage is much about communication so we will make sure we are listening. The feedback loop is completed in this phase and we respond with a script for your input. The most important part of the explainer video is the script. The script should relate to your audience in a unique way.
Once you approve the final script, Chameleon will assign a professional artist to conceptualize the art work, layout, and draft a rough story board. We will not go into production without your final approval which includes 1 round of changes.
PHASE THREE - PRODUCTION
We know your baby is important to you which is why we make sure we get your input and approval of the script and storyboard in Phase Two. Next, we take the explainer video storyline and animate it via video scribing and/or with motion graphics in our production studio.
Our video scribes come with professional voice over talent selected to match the overall explainer video tone and theme. We will have several team members record readings of the actual script so you can pick the best talent based on your preference.
Post-production consists of incorporating visual assets such as titles, sound effects, and music to bring this baby to life.
Once the production is complete, we upload it for your review for final approval. The baby is born!